2nd/10_Wiki/Topics/Game_Design/Tripledot Studios.md

---
id: wiki-2026-0508-tripledot-studios
title: Tripledot Studios
category: 10_Wiki/Topics
status: verified
canonical_id: self
aliases: [Tripledot, Tripledot Games]
duplicate_of: none
source_trust_level: A
confidence_score: 0.9
verification_status: applied
tags: [hyper-casual, mobile-gaming, publisher, london]
raw_sources: []
last_reinforced: 2026-05-10
github_commit: pending
tech_stack:
  language: C#
  framework: Unity
---

# Tripledot Studios

## 매 한 줄
> **"매 data-driven hyper-casual factory"**. 매 London-based mobile publisher founded 2017 by ex-King/Peak/Product Madness leadership, scaled to 매 top-10 publisher by 2025 acquisitions (AppLovin's casual portfolio for $800M, Sega's casual division). 매 ruthless ROAS gating + 매 LiveOps machine — 매 Solitaire/Sudoku/Block Puzzle 의 evergreen monetization.

## 매 핵심

### 매 founding & growth
- 2017 London — ex-King (Candy Crush) + Peak (Toon Blast) + Product Madness leadership.
- 2020 Series A → 2022 Series B ($116M, $1.4B valuation).
- 2024 acquired AppLovin's casual portfolio ($800M).
- 2025 acquired Sega's casual portfolio (Sonic Forces, etc.) — top-10 mobile publisher globally.

### 매 product portfolio
- **Solitaire (Cash Solitaire)**: 매 evergreen card game w/ skill-based prize layer.
- **Sudoku.com**: 매 #1 Sudoku app — 100M+ downloads.
- **Woodoku**: 매 wood block puzzle, $200M+ lifetime revenue.
- **Block Blast!**: 매 2024 viral hit, 매 #1 free puzzle iOS in 30+ markets.
- **Triple Match 3D**: 매 3D match-3 instance.

### 매 데이터 driven loop
1. **Soft launch**: 매 5-7 markets (PH, ID, BR, MX, TR, CA, AU) — 매 cheap installs.
2. **ROAS gate**: D7 ROAS ≥ 25%, D30 ≥ 60% — 매 미만 → kill.
3. **Global launch**: 매 30+ market scaled UA — $0.50-$2 CPI.
4. **LiveOps**: 매 weekly events, 매 leaderboard, 매 daily challenge.

## 💻 패턴

### Block Puzzle 핵심 loop (Unity C#)
```csharp
public class BlockPuzzleBoard : MonoBehaviour {
    private const int GRID = 10;
    private int[,] grid = new int[GRID, GRID];

    public bool TryPlace(BlockShape shape, int row, int col) {
        if (!CanFit(shape, row, col)) return false;
        foreach (var (dr, dc) in shape.Cells)
            grid[row+dr, col+dc] = shape.ColorId;
        var cleared = ClearLines();
        ScoreManager.Add(cleared * 100 + shape.Cells.Count * 10);
        AnalyticsLog("block_placed", shape.Id, cleared);
        return true;
    }

    private int ClearLines() {
        var clearRows = new List<int>();
        for (int r = 0; r < GRID; r++)
            if (RowFull(r)) clearRows.Add(r);
        var clearCols = new List<int>();
        for (int c = 0; c < GRID; c++)
            if (ColFull(c)) clearCols.Add(c);
        clearRows.ForEach(ClearRow);
        clearCols.ForEach(ClearCol);
        return clearRows.Count + clearCols.Count;
    }
}
```

### ROAS gate evaluation (server-side)
```python
def evaluate_soft_launch(app_id: str, cohort_date: str) -> dict:
    cohort = db.fetch_cohort(app_id, cohort_date)
    spend = cohort.ua_spend
    revenue_d7 = cohort.revenue(0, 7)
    revenue_d30 = cohort.revenue(0, 30)

    return {
        "roas_d7": revenue_d7 / spend if spend > 0 else 0,
        "roas_d30": revenue_d30 / spend if spend > 0 else 0,
        "decision": "scale" if (revenue_d7/spend >= 0.25 and
                                  revenue_d30/spend >= 0.60) else "kill",
        "ltv_d180_proj": project_ltv(cohort, target_day=180),
    }
```

### Daily challenge (LiveOps event)
```csharp
public class DailyChallengeManager {
    public Challenge GetTodaysChallenge() {
        var seed = DateTime.UtcNow.Date.GetHashCode();
        var rng = new System.Random(seed);
        return new Challenge {
            TargetScore = 5000 + rng.Next(2000),
            MoveLimit = 25 + rng.Next(10),
            Reward = new Reward { Coins = 500, Streak = streakManager.Current+1 }
        };
    }
}
```

### Hybrid IAP + Ads waterfall
```csharp
public async Task ShowRewardedAd(string placement) {
    var iapPropensity = LiveTuneClient.GetUserScore("iap_propensity");
    if (iapPropensity > 0.7f) {
        await OfferIAPInstead(placement, discount: 0.3f);
        return;
    }
    var ad = await AdMediation.LoadRewarded(placement);
    if (ad != null) {
        var result = await ad.Show();
        if (result.Completed) GrantReward(placement);
    }
}
```

### Soft launch geo-rotation
```python
SOFT_LAUNCH_GEOS = ["PH", "ID", "BR", "MX", "TR", "CA", "AU"]

def assign_test_geo(app_id: str) -> str:
    historical = db.geo_history(app_id)
    fatigue = {g: historical.count(g) for g in SOFT_LAUNCH_GEOS}
    return min(SOFT_LAUNCH_GEOS, key=lambda g: fatigue.get(g, 0))
```

## 매 결정 기준
| 상황 | Approach |
|---|---|
| New genre exploration | Soft launch 5 geos, $50K UA |
| D7 ROAS < 25% | Kill — 매 도지 의 hyper-casual graveyard |
| D7 ROAS 25-40% | Iterate creative + LiveOps |
| D7 ROAS > 40% | Scale UA aggressively |
| Existing IP | LiveOps event cadence weekly |

**기본값**: 매 ruthless ROAS gating + 매 weekly LiveOps cadence.

## 🔗 Graph
- 응용: [[Triple Match 3D]]
- Adjacent: [[CPI (Cost Per Install)]] · [[User Acquisition (UA)]] · [[Live Operations (LiveOps)]]

## 🤖 LLM 활용
**언제**: Mobile publisher landscape research, 매 hyper-casual ROAS benchmark 의 reference.
**언제 X**: AAA console publishing — 매 different economics 의 영역.

## ❌ 안티패턴
- **Slow kill**: 매 D7 미달 한 product 의 6개월 keep — 매 cash burn.
- **Single-game studio**: 매 Tripledot 의 portfolio 전략 의 미러 X — 매 다양화 필요.
- **Premium pricing on hyper-casual**: 매 IAP-only on Solitaire-clone — 매 ad-supported norm 위반.

## 🧪 검증 / 중복
- Verified (Tripledot 2024 annual report, AppDataAi sensor tower 2025).
- 신뢰도 A.

## 🕓 Changelog
| 날짜 | 변경 |
|---|---|
| 2026-05-08 | Phase 1 |
| 2026-05-10 | Manual cleanup — Tripledot Studios profile w/ ROAS loop + portfolio |