4.9 KiB
4.9 KiB
id, title, category, status, source_trust_level, verification_status, created_at, updated_at, tags, tech_stack, applied_in, aliases
| id | title | category | status | source_trust_level | verification_status | created_at | updated_at | tags | tech_stack | applied_in | aliases | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| backend-transactional-email | Transactional Email — Resend / SendGrid / 템플릿 | Coding | draft | B | conceptual | 2026-05-09 | 2026-05-09 |
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Transactional Email
사용자 행동 트리거 (가입, 영수증). 마케팅과 분리, 별 IP / 별 도메인 권장. 도구: Resend / Postmark / SendGrid. 템플릿: React Email / MJML. SPF/DKIM/DMARC 필수.
📖 핵심 개념
- Transactional vs Marketing: 다른 IP / 도메인 / sender reputation.
- SPF / DKIM / DMARC: spoofing 방어 + spam 회피.
- Bounce / Complaint: 처리 안 하면 reputation 망가짐.
- Idempotency: 같은 이벤트로 두 번 보내면 안 됨.
💻 코드 패턴
Resend (modern)
import { Resend } from 'resend';
const resend = new Resend(process.env.RESEND_API_KEY);
await resend.emails.send({
from: 'Acme <noreply@mail.acme.com>',
to: user.email,
subject: 'Welcome to Acme',
html: render(<WelcomeEmail name={user.name} />),
headers: { 'X-Idempotency-Key': eventId },
});
React Email 템플릿
import { Body, Container, Head, Heading, Html, Link, Preview, Text } from '@react-email/components';
export function WelcomeEmail({ name }: { name: string }) {
return (
<Html>
<Head />
<Preview>Welcome to Acme, {name}</Preview>
<Body style={{ backgroundColor: '#f6f9fc', fontFamily: 'system-ui' }}>
<Container style={{ padding: '40px 20px' }}>
<Heading>Welcome, {name}!</Heading>
<Text>Click <Link href="https://acme.com/start">here</Link> to start.</Text>
</Container>
</Body>
</Html>
);
}
import { render } from '@react-email/render';
const html = await render(<WelcomeEmail name="A" />);
const text = await render(<WelcomeEmail name="A" />, { plainText: true });
큐 + retry
// 직접 보내지 말고 큐
queue.add('email', { to, template, data, idempotencyKey });
queue.process('email', async (job) => {
const sent = await db.emails.find(job.data.idempotencyKey);
if (sent) return; // 이미 보냄
const r = await resend.emails.send({...});
await db.emails.insert({ idempotencyKey: job.data.idempotencyKey, providerId: r.id });
});
Bounce / complaint webhook
app.post('/webhooks/email', async (req, res) => {
// SES SNS / SendGrid event webhook / Resend webhook
const ev = req.body;
if (ev.type === 'email.bounced') {
await db.users.update(ev.email, { emailValid: false });
}
if (ev.type === 'email.complained') {
await db.users.update(ev.email, { emailMarketingOptOut: true, emailValid: false });
}
res.json({ ok: true });
});
SPF / DKIM / DMARC DNS
# SPF
mail.acme.com. TXT "v=spf1 include:_spf.resend.com -all"
# DKIM (Resend / SendGrid 가 제공하는 CNAME)
resend._domainkey.mail.acme.com. CNAME resend._domainkey.acme.com.resend.email.
# DMARC
_dmarc.mail.acme.com. TXT "v=DMARC1; p=quarantine; rua=mailto:dmarc@acme.com"
Marketing 분리
Transactional: noreply@mail.acme.com
Marketing: hello@news.acme.com
다른 sub-domain → bounce 가 transactional 평판에 안 영향.
Plain text + HTML 둘 다
await resend.emails.send({
from, to, subject,
html: render(<Email />),
text: render(<Email />, { plainText: true }), // spam 점수 낮춤
});
Preview tools
- React Email dev server: 라이브 preview.
- Mailtrap / Litmus: 다양한 client 렌더 테스트.
다국어
const html = await render(<WelcomeEmail name={name} t={i18n.t} />, { locale: user.locale });
🤔 의사결정 기준
| 종류 | 추천 |
|---|---|
| 작은 SaaS / modern stack | Resend |
| 큰 규모 / 분석 강함 | SendGrid / Mailgun |
| Bounce 까다로움 | Postmark (transactional 전문) |
| 자체 메일 서버 | SES (싸지만 복잡) |
| Email 아닌 SMS | Twilio / MessageBird |
| 마케팅 자동화 | Customer.io / Loops |
❌ 안티패턴
- DKIM 없음: spam 폴더 직행.
- Marketing 같은 도메인: bounce 가 transactional 평판 망가짐.
- Bounce 처리 안 함: 평판 추락 → 모두 spam.
- Throttle 없이 대량: rate limit hit.
- Idempotency 없음: 같은 이벤트 여러 번 메일.
- Plain text 누락: 일부 client / spam 점수 ↑.
- Inline image base64: 큰 메일 + 일부 client 차단. 호스팅된 URL.
- Subject 가 spam-trigger: "FREE!!!" 같은.
🤖 LLM 활용 힌트
- Resend + React Email + 큐 + bounce webhook 4종.
- SPF/DKIM/DMARC 자동 사이트 (mxtoolbox) 검증.
- transactional 따로 sub-domain.