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Persuasive Games
Computational Rhetoric
none A 0.9 applied
rhetoric
game-design
persuasion
2026-05-10 pending
language framework
design Bogost framework

Procedural Rhetoric

매 한 줄

"매 argument 의 made not by words, but by rules". Ian Bogost 의 Persuasive Games (2007) 의 coined — 매 systems/processes/simulations 의 medium 의 argumentation. 2026 의 LLM-driven dynamic narrative + simulation games (Civ VII, FrostPunk 2) 의 procedural rhetoric 의 mainstream.

매 핵심

매 Bogost's framework

  • Verbal rhetoric: words, written/spoken.
  • Visual rhetoric: images, layout, color.
  • Procedural rhetoric: rules, systems, feedback loops.
  • 매 game 의 unique medium — 매 "what you do" expresses argument.

매 Mechanisms

  • Constraint: what you can't do says as much as what you can.
  • Feedback loops: reward shapes belief about what matters.
  • Simulation gap: simplifications reveal designer assumptions.
  • Failure states: what counts as losing encodes values.
  • Resource economy: scarcity → priorities.
  • Agency vs. determinism: how much player matters.

매 Examples

  • September 12th (Frasca): bombing terrorists creates more terrorists.
  • PeaceMaker: Israeli-Palestinian dual-perspective.
  • Papers, Please: bureaucratic complicity, moral fatigue.
  • This War of Mine: civilian war experience.
  • FrostPunk: authoritarianism as survival logic.
  • Civilization: progress narrative encoded in tech tree.
  • Cookie Clicker: critique of incremental design.

매 응용

  1. Serious games (training, education).
  2. News games (Bloomberg's Build the wall vs Don't, NYT graphics).
  3. Activist games (climate, refugees).
  4. Marketing simulations.
  5. AI-driven dynamic narrative (2026 Inworld, Convai).

💻 패턴

Encoding argument as mechanic

Argument: "Bureaucracy dehumanizes"
Mechanic: Time pressure + paperwork + small reward for thoroughness, big penalty for missing detail
Result: Player feels the dehumanization rather than reads about it
→ Papers, Please

Resource scarcity as ideology

Argument: "Survival justifies authoritarianism"
Mechanic: Heat ↓ over time, citizens demand law book, only authoritarian laws prevent extinction
Result: Player chooses oppression "rationally"
→ FrostPunk

Simplification as critique

// Climate simulator: emissions only knob
// By omitting "carbon offsets", "green tech", argues these are insufficient distractions
const tempAtYear = (year: number, emissions: number) =>
  baseline + emissions * year * sensitivity;
// What's missing IS the rhetoric

LLM-driven NPC dialogue (2026)

// Inworld-style: NPC values encoded as system prompt + memory
// The game's argument now adapts to player — emergent procedural rhetoric
const npcPrompt = `
You are a refugee in an unnamed conflict.
Your values: family safety > nation > ideology.
You distrust both sides equally.
Respond based on the player's prior actions: ${recentActions.join(', ')}.
`;
// The NPC's reactive logic IS the rhetorical move

Failure state as moral

Lose condition: Empire collapses if happiness < 50%
Encoded argument: "Subject welfare is instrumentally necessary, not intrinsically valued"
vs.
Lose condition: Game ends when one citizen dies
Encoded argument: "Each person has infinite worth"

Reward loop as ethics

Reward: +XP per enemy killed
Argument (unintended): violence is the path to progress
Reward: +XP per peaceful resolution
Argument: dialogue valued
→ Designers encode ethics whether they intend to or not

Counter-rhetoric (anti-game)

Players expect: shooter rewards aggression
Anti-game: every kill ages your character +1 year, game ends at 100
→ Mechanic refutes the genre's implicit argument

매 결정 기준

상황 Approach
Educational claim Simulate causal model, let player explore
Empathy goal Constrain player to NPC perspective
Critique of system Make player IS the system, feel its pressures
Information delivery Verbal/visual still better for facts
Complex policy Procedural model + verbal scaffolding

기본값: identify the felt experience the player should have, design mechanics that produce it, then verify via playtest.

🔗 Graph

🤖 LLM 활용

언제: analyze a game's procedural argument, brainstorm mechanics that embody a thesis, generate playtest probes. 언제 X: never collapse procedural rhetoric to "narrative" — the rules ARE the argument.

안티패턴

  • Skin over substance: stick a "climate change" theme on standard mechanics — argument absent.
  • Sermon mechanic: the only "right" choice — no agency, weak rhetoric.
  • Unintended argument: reward loop says A while writing says B — players believe the loop.
  • Realism worship: simulation accuracy ≠ rhetorical clarity.

🧪 검증 / 중복

  • Verified (Bogost Persuasive Games 2007, How to Do Things with Videogames 2011, Frasca Videogames of the Oppressed).
  • 신뢰도 A.

🕓 Changelog

날짜 변경
2026-05-08 Phase 1
2026-05-10 Manual cleanup — Bogost framework + 2026 LLM-NPC angle