"매 McKinsey legacy paper test — 26 case-style multiple-choice questions in 60 minutes — replaced by Solve / Imbellus game in 2018-2019, but the underlying skills (structured thinking, MECE, hypothesis-tree, data interp) 매 still core to consulting interviews". The test is gone; the discipline 매 not.
매 핵심
매 history
1990s-2017: McKinsey PST = pen-and-paper screening before 1st round interview.
Problem: "Why is profit declining?"
├── Revenue down
│ ├── Volume down
│ │ ├── Fewer customers
│ │ └── Less per customer
│ └── Price down
│ ├── Discounts up
│ └── Mix shift to cheaper SKUs
└── Costs up
├── COGS up (input price, supplier, waste)
└── SG&A up (headcount, marketing, IT)
Hypothesis tree
Root hypothesis: "Profit decline is driven by margin compression in Region A."
├── H1: input costs in A rose >5% YoY [test: supplier invoices]
├── H2: A introduced discounting in Q3 [test: pricing data]
└── H3: A's mix shifted to low-margin SKUs [test: SKU-level P&L]
Profit decomposition
Profit = (Price - VariableCost) × Quantity - FixedCost
↓ each is a lever; trace YoY delta to isolate cause
Market sizing (top-down)
US coffee shop market size:
≈ 330M people
× 60% coffee drinkers
× 250 cups/year average
× $4 average cup
≈ $198B (sanity-check vs $100B reported → adjust assumptions)
"Before diving in, I'd like to structure my thinking.
Given the goal is [restate], I see three areas to explore:
1. ... 2. ... 3. ... [MECE check]
I hypothesize the answer lies in [#2] because [reason].
I'd like to start by asking about [data needed to test #2].
Does that approach work?"
언제: structured business analysis, case interview prep, strategic decomposition of ambiguous problems.
언제 X: technical engineering decisions (use systems thinking instead), pure math optimization.
❌ 안티패턴
Boiling the ocean: not 80/20 — analyze every branch equally.
Non-MECE buckets: overlapping or missing categories.
Hypothesis without test: "I think X" w/ no falsification plan.
Data dump: charts without "so what".
Memorizing PST questions: format is gone since 2019.
🧪 검증 / 중복
Verified (McKinsey careers website, Minto Pyramid Principle, Case in Point textbook).
신뢰도 A.
🕓 Changelog
날짜
변경
2026-05-08
Phase 1
2026-05-10
Manual cleanup — PST history + transferable structured thinking skills