--- id: wiki-2026-0508-page-experience-algorithm title: Page Experience Algorithm category: 10_Wiki/Topics status: verified canonical_id: self aliases: [Google Page Experience, Core Web Vitals ranking, INP] duplicate_of: none source_trust_level: A confidence_score: 0.9 verification_status: applied tags: [seo, web-performance, core-web-vitals, google] raw_sources: [] last_reinforced: 2026-05-10 github_commit: pending tech_stack: language: N/A framework: Google Search Ranking --- # Page Experience Algorithm ## 매 한 줄 > **"매 Google 의 ranking signal 으로서 의 매 user perceived UX metric"**. 매 2021 Page Experience update 매 mobile 적용, 매 2022 desktop 확장, 매 2024-03 매 FID → INP 교체. 매 2026 의 매 core signal: LCP / INP / CLS + HTTPS / mobile-friendly / no-intrusive-interstitial. ## 매 핵심 ### 매 Core Web Vitals (2026) - **LCP (Largest Contentful Paint)**: 매 viewport 의 매 largest element render 시간. **Good < 2.5s**. - **INP (Interaction to Next Paint)**: 매 모든 interaction 의 매 max latency (75th percentile). **Good < 200ms**. - **CLS (Cumulative Layout Shift)**: 매 unexpected layout shift 누적 score. **Good < 0.1**. ### 매 추가 signal - HTTPS 적용. - Mobile-friendly (responsive). - No intrusive interstitial (popup ad coverage). - (deprecated 2024-03) Safe Browsing — 매 separate signal. ### 매 측정 source - **CrUX (Chrome UX Report)**: 매 28-day rolling RUM data, 매 actual ranking signal. - **PageSpeed Insights**: 매 lab + field 결합 view. - **Search Console > Core Web Vitals report**. - **web-vitals.js**: 매 self-RUM library. ### 매 응용 1. SEO ranking 향상. 2. Conversion rate 개선 (slow → bounce). 3. AdSense ad serving quality. 4. Discover feed 노출 자격. ## 💻 패턴 ### 1. web-vitals.js 측정 ```ts import { onLCP, onINP, onCLS } from 'web-vitals'; onLCP((metric) => sendToAnalytics('LCP', metric)); onINP((metric) => sendToAnalytics('INP', metric)); onCLS((metric) => sendToAnalytics('CLS', metric)); function sendToAnalytics(name: string, metric: any) { navigator.sendBeacon('/rum', JSON.stringify({ name, value: metric.value, id: metric.id, rating: metric.rating })); } ``` ### 2. LCP 최적화 — preload hero image ```html ``` ### 3. INP 최적화 — long task break ```ts async function processLargeList(items: Item[]) { for (let i = 0; i < items.length; i++) { process(items[i]); if (i % 50 === 0) { await scheduler.yield(); // 매 2026 Scheduler API } } } ``` ### 4. CLS 방지 — explicit dimensions ```html ... ``` ### 5. Defer non-critical JS ```html ``` ### 6. Resource hints ```html ``` ### 7. CrUX API query (BigQuery) ```sql SELECT origin, largest_contentful_paint.histogram.density AS lcp_density, interaction_to_next_paint.histogram.density AS inp_density FROM `chrome-ux-report.materialized.country_summary` WHERE country_code = 'kr' AND yyyymm = 202604 AND device = 'phone' AND origin = 'https://example.com'; ``` ## 매 결정 기준 | 상황 | Priority | |---|---| | LCP > 4s | Hero image preload + fetchpriority=high (매 first) | | INP > 500ms | React 18+ concurrent + scheduler.yield() (매 2번째) | | CLS > 0.25 | Image dimensions + font swap stabilization (매 quick win) | | All green but slow ranking | Beyond CWV — content quality matters | | Mobile-only fail | Test 매 mobile network throttle (Slow 4G) | **기본값**: web-vitals.js + Lighthouse CI + CrUX field monitoring 의 매 weekly review. ## 🔗 Graph - 부모: [[SEO]] · [[Web Performance]] - 변형: [[Lighthouse]] - 응용: [[Core Web Vitals Optimization (INP, LCP 개선)|Core Web Vitals]] - Adjacent: [[Lighthouse CI]] · [[PageSpeed Insights]] ## 🤖 LLM 활용 **언제**: 매 SEO-driven traffic 매 critical (e-commerce, news, blog). 매 ranking 매 stagnant + 매 lab metric 양호 한 경우. **언제 X**: 매 internal tool / B2B SaaS (organic search 매 minor). 매 ranking 의 매 dominant signal 의 X — 매 content 매 first. ## ❌ 안티패턴 - **Lab metric 만 monitor**: 매 PageSpeed score 100 + 매 field CrUX poor — 매 real users 의 perspective 누락. - **75th percentile 무시**: 매 mean / median 매 deceiving — 매 long tail 매 ranking 결정. - **INP 의 무시**: 매 2024-03 부터 매 FID 대체 — 매 legacy site 매 INP regression 매 routine. - **CLS shift container 매 transform 으로 회피**: 매 actual layout 매 jarring — 매 reserved space 가 매 정답. - **Preload 의 abuse**: 매 모든 image preload → 매 critical asset 매 starve. ## 🧪 검증 / 중복 - Verified (web.dev/vitals 2026-05, Google Search Central 공식 docs, CrUX dataset). - 신뢰도 A. ## 🕓 Changelog | 날짜 | 변경 | |---|---| | 2026-05-08 | Phase 1 | | 2026-05-10 | Manual cleanup — INP-replaces-FID + 2026 Scheduler API yield pattern |