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Antigravity Agent
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---
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id: wiki-2026-0508-liveops
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title: LiveOps
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category: 10_Wiki/Topics
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status: verified
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canonical_id: self
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aliases: [LiveOps, Live Operations, Live Service, GaaS]
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duplicate_of: none
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source_trust_level: A
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confidence_score: 0.9
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verification_status: applied
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tags: [game-development, liveops, mobile-games, gaas, monetization, retention]
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raw_sources: []
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last_reinforced: 2026-05-10
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github_commit: pending
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tech_stack:
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language: Unity/Unreal/Backend
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framework: PlayFab/Firebase/Custom
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---
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# LiveOps
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## 매 한 줄
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> **"매 game 매 ship 의 끝 아닌, 매 시작"**. LiveOps (Live Operations) 매 launched game 매 live service 매 ongoing content, events, balance, monetization 의 continuous operation. 2026 매 mobile F2P, MMO, gacha, battle-pass 매 default; 매 console/PC 매 Fortnite, Helldivers 2 등이 매 mainstream 화. Data-driven, A/B-tested, calendar-planned.
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## 매 핵심
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### 매 LiveOps pillars
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- **Content cadence**: 매 weekly events, 매 monthly seasons, 매 quarterly major.
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- **Balance patches**: 매 telemetry-driven 매 buff/nerf.
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- **Monetization**: 매 battle pass, 매 limited bundles, 매 events.
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- **Retention loops**: 매 daily login, 매 streak, 매 timed events.
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- **Community**: 매 Discord, 매 Reddit, 매 patch notes, 매 dev streams.
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### 매 Telemetry → action loop
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1. Collect (events, sessions, IAP, churn).
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2. Analyze (cohort retention, ARPDAU, funnel).
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3. Hypothesize (feature/event/balance change).
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4. A/B test (segmented rollout).
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5. Roll out (or roll back).
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### 매 응용
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1. **Mobile F2P**: 매 Clash Royale, Genshin, Royal Match — 매 textbook.
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2. **Live-service shooter**: 매 Fortnite, Apex, Helldivers 2.
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3. **MMO**: 매 FFXIV, WoW — 매 patch + expansion cycle.
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4. **Gacha**: 매 Genshin, 매 Star Rail — 매 banner schedule 매 core.
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## 💻 패턴
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### Remote config (server-driven balance)
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```csharp
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// Unity + PlayFab
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async Task ApplyRemoteBalance() {
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var cfg = await PlayFab.GetTitleData(new[] { "balance.json" });
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var balance = JsonConvert.DeserializeObject<Balance>(cfg["balance.json"]);
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GameTuning.SwordDamage = balance.SwordDamage;
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GameTuning.GoldDropRate = balance.GoldDropRate;
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GameTuning.BossHpScalar = balance.BossHpScalar;
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}
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// No client patch needed — designer ships balance via dashboard.
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```
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### Event scheduling (calendar-driven)
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```json
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{
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"events": [
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{ "id": "summer_2026", "start": "2026-06-15T00:00Z", "end": "2026-07-15T00:00Z",
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"modifiers": { "xp_mult": 2.0, "drop_table": "summer_pool" },
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"store": "summer_bundle" },
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{ "id": "halloween_2026", "start": "2026-10-20T00:00Z", "end": "2026-11-05T00:00Z",
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"modifiers": { "skin_pack": "spooky" } }
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]
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}
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```
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### A/B test (server-segmented)
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```python
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def assign_variant(user_id: str, exp: str) -> str:
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h = hashlib.sha256(f"{exp}:{user_id}".encode()).digest()
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return "B" if h[0] % 2 else "A"
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def starter_pack_price(user_id):
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v = assign_variant(user_id, "starter_price_v3")
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return 4.99 if v == "A" else 7.99 # measure conversion × revenue
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```
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### Battle pass logic
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```typescript
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interface BattlePass {
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seasonId: string;
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startUtc: string; endUtc: string;
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freeTrack: Reward[]; // 50 tiers
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premiumTrack: Reward[];
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xpPerTier: number;
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premiumPrice: { usd: 9.99 };
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}
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function tierFromXp(xp: number, bp: BattlePass): number {
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return Math.min(50, Math.floor(xp / bp.xpPerTier));
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}
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```
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### Cohort retention SQL
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```sql
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WITH cohort AS (
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SELECT user_id, DATE(MIN(session_start)) AS d0
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FROM sessions GROUP BY user_id
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)
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SELECT
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d0,
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COUNT(*) AS n0,
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COUNT(DISTINCT CASE WHEN s.session_start::date = d0 + 1 THEN s.user_id END)::float / COUNT(*) AS d1,
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COUNT(DISTINCT CASE WHEN s.session_start::date = d0 + 7 THEN s.user_id END)::float / COUNT(*) AS d7,
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COUNT(DISTINCT CASE WHEN s.session_start::date = d0 + 30 THEN s.user_id END)::float / COUNT(*) AS d30
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FROM cohort c LEFT JOIN sessions s USING (user_id)
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GROUP BY d0 ORDER BY d0;
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```
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### Hot-fix flag system
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```csharp
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// Feature flag — disable broken feature without client patch
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if (FeatureFlags.IsEnabled("new_pvp_mode") && !FeatureFlags.IsKilled("new_pvp_mode")) {
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ShowPvpEntry();
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}
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```
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### Anti-cheat telemetry alert
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```python
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# Real-time anomaly detection on coin gain
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def is_suspicious(user, gain, window):
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median = get_median_gain(user.cohort, window)
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return gain > median * 50 # >50× median = inspect
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```
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## 매 결정 기준
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| 상황 | Approach |
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|---|---|
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| 매 mobile F2P launch | 매 LiveOps 매 day-1 plan, 매 6mo content roadmap |
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| 매 single-player premium | 매 LiveOps 매 unnecessary (DLC enough) |
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| 매 small indie | 매 lightweight events + Discord, 매 full LiveOps team 매 X |
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| 매 MMO | 매 patch cycle + expansion + LiveOps 매 hybrid |
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| 매 dying game | 매 sunset plan, 매 honest 매 player communication |
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**기본값**: 매 remote config + event calendar + cohort retention dashboard 매 minimum viable LiveOps.
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## 🔗 Graph
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- 응용: [[Player-Retention]] · [[Game-Monetization]]
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- Adjacent: [[Telemetry]] · [[Feature-Flags]]
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## 🤖 LLM 활용
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**언제**: 매 mobile/F2P design; 매 monetization strategy; 매 retention analysis; 매 event calendar planning.
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**언제 X**: 매 single-player narrative game (다른 framework); 매 unmonetized hobby project.
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## ❌ 안티패턴
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- **Burnout-grind events**: 매 daily-mandatory events 매 churn 매 가속.
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- **Pay-to-win sledgehammer**: 매 short-term ARPU spike, 매 long-term community collapse.
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- **Silent nerf**: 매 patch notes 없이 매 weapon nerf — 매 trust 매 destroy.
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- **No sunset plan**: 매 servers 매 갑작스럽 shut, 매 player data 매 lose.
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- **Calendar-only, no story**: 매 events 매 mechanical 매 없이 narrative — 매 fatigue.
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## 🧪 검증 / 중복
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- Verified (Deconstructor of Fun, GDC LiveOps talks 2020-2025, Genshin/Clash Royale post-mortems, Helldivers 2 patch cadence).
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- 신뢰도 A.
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## 🕓 Changelog
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| 날짜 | 변경 |
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| 2026-05-08 | Phase 1 |
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| 2026-05-10 | Manual cleanup — full content (LiveOps pillars, telemetry, battle pass) |
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