docs(10_Wiki): 위키 전체 재구성 — Topic_* 폴더를 4개 카테고리로 통합 + 대규모 중복 제거

Topic_Agent/Topic_Blog/Topics/Topics_Biz/Topics_Meeting/Topics_Rag의 마크다운 지식 문서를
Topic_General/Topic_Programming/Topic_Graphic/Topic_Business 4개 카테고리로 재분류.

- 중복 제거: frontmatter의 status:duplicate/merged + duplicate_of/redirect_to 필드로
  자기 자신을 중복으로 선언한 리다이렉트 stub 1032개 제거, 완전 동일 내용 파일 472개 제거,
  동일 파일명·다른 내용 충돌 시 더 큰(완전한) 버전만 유지(162개 제거) — 총 1639개 중복 제거.
- 분류: 폴더 단위로 명확한 항목(AI_and_ML/Coding/Architecture 등 → Programming,
  Comfyui/Visual_Effects → Graphic, Topics_Biz/Topics_Meeting/사업 등 → Business,
  Poetic_Blog_Writing/창의성/Game_Design 등 → General)은 폴더 우선순위로,
  나머지 혼재 폴더(Topic_Agent/Topic_Blog/Topics 루트/Thinking & Reasoning/Other/UI_UX_Assets)는
  title/tags 키워드 스코어링으로 파일 단위 분류(불명확한 경우 General로 폴백).
  원본 폴더명은 "From_*" 서브폴더로 보존해 추적 가능성 유지.
- 최종 배치: Programming 2784 / General 1608 / Graphic 285 / Business 249 = 4926개 문서.
- 에이전트 운영 상태(.astra/.agent/.obsidian/sessions/memory/_company/docs/lessons/_shared/src)는
  지식 콘텐츠가 아니므로 재분류 대상에서 제외하고 원위치 유지.
- Topics/Topic_email(상위 보호 폴더 Topic_email과 파일명 100% 중복) 삭제 — 보호 폴더 자체는 미변경.
- 완전히 비게 된 Topic_Agent/Topic_Blog/Topics_Biz/Topics_Rag 폴더 제거.
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---
id: wiki-2026-0508-ai-search-optimization
title: AI Search Optimization
category: 10_Wiki/Topics
status: verified
canonical_id: self
aliases: [AI SEO, GEO, generative engine optimization, semantic SEO, entity SEO]
duplicate_of: none
source_trust_level: B
confidence_score: 0.85
verification_status: conceptual
tags: [ai-search, geo, aeo, semantic-seo, knowledge-graph, entity-seo, e-e-a-t, future-of-search]
raw_sources: []
last_reinforced: 2026-05-09
github_commit: pending
inferred_by: Claude Opus 4.7 (manual cleanup 2026-05-09)
---
# AI Search Optimization
## 📌 한 줄 통찰
> **"Keyword density → Entity authority"**. 매 LLM 의 knowledge graph 의 inclusion. **Semantic + structured + machine-readable + E-E-A-T**. AEO + GEO 의 umbrella.
## 📖 핵심
### 매 search engine 의 era
1. **Keyword era** (1995-2010): density.
2. **Link era** (2000-2015): PageRank.
3. **Semantic era** (2015-2023): BERT, RankBrain.
4. **Generative era** (2023+): SGE, ChatGPT, Claude, Perplexity.
### AI Search 의 매 component
#### 1. Crawling
- 매 bot (GPTBot, ClaudeBot, PerplexityBot, GoogleBot).
- 매 robots.txt 의 control.
- 매 freshness signal.
#### 2. Indexing
- 매 content 의 vector embedding.
- 매 entity recognition.
- 매 relationship extract.
#### 3. Retrieval
- 매 query 의 vector match.
- 매 hybrid (keyword + semantic).
- 매 freshness boost.
#### 4. Generation
- 매 LLM 의 매 retrieved context 의 synthesize.
- 매 citation.
### 매 optimization category
#### GEO (Generative Engine Optimization)
- 매 generative model 의 cite 의 source.
- 매 SSR + structured data + Q&A.
#### AEO (Answer Engine Optimization)
- 매 specific question 의 direct answer.
- 매 FAQ schema + featured snippet.
#### Semantic SEO
- 매 entity + relationship.
- 매 topic cluster.
- 매 internal link 의 graph.
#### LLM-friendly content
- 매 short paragraph.
- 매 numbered / bulleted.
- 매 self-contained.
### 매 strategy
#### Topic cluster
- 매 hub page (broad topic).
- 매 spoke page (specific subtopic).
- 매 internal link 의 hub-spoke.
#### Entity-first
- 매 specific entity (Person, Place, Product).
- 매 schema.org 의 explicit.
- 매 Wikipedia / Wikidata 의 link.
#### E-E-A-T (Google)
- Experience: first-hand.
- Expertise: credential.
- Authoritativeness: domain.
- Trustworthiness: secure.
#### Freshness
- 매 update date.
- 매 recent example.
- 매 stale content 의 refresh / archive.
### 매 platform 의 optimization
#### Google
- Core Web Vitals.
- E-E-A-T.
- AI Overviews / SGE.
#### ChatGPT (Browse / Plugins)
- 매 well-structured page.
- 매 citation-friendly.
#### Perplexity
- 매 freshness.
- 매 academic / authoritative.
#### Claude
- 매 long-form context.
- 매 detailed reasoning.
#### Bing / Copilot
- Bing webmaster.
- IndexNow protocol.
### 매 metric
#### Traditional
- Organic traffic.
- Keyword ranking.
- Backlink profile.
#### AI-era
- AI Overview inclusion rate.
- LLM citation rate (manual check).
- Brand mention 의 LLM context.
- Knowledge graph presence.
→ 매 measure 의 emerging tool.
## 💻 Code
### Schema.org Person + Article (E-E-A-T)
```html
<script type="application/ld+json">
[
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Topic",
"datePublished": "2026-05-09",
"dateModified": "2026-05-09",
"author": {
"@type": "Person",
"name": "Jane Doe",
"jobTitle": "Senior AI Researcher",
"url": "https://janedoe.com"
},
"publisher": {
"@type": "Organization",
"name": "Acme",
"logo": { "@type": "ImageObject", "url": "..." }
}
},
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://janedoe.com#person",
"name": "Jane Doe",
"alumniOf": { "@type": "Organization", "name": "MIT" },
"knowsAbout": ["Machine Learning", "AI Ethics"]
}
]
</script>
```
### Topic cluster (internal link)
```html
<!-- Hub: /ai-search -->
<h1>AI Search Guide</h1>
<ul>
<li><a href="/ai-search/aeo">AEO</a></li>
<li><a href="/ai-search/geo">GEO</a></li>
<li><a href="/ai-search/sge">SGE</a></li>
</ul>
<!-- Spoke: /ai-search/aeo links back to hub -->
<a href="/ai-search">Back to AI Search Guide</a>
```
### IndexNow (Bing / Yandex)
```bash
curl -X POST https://api.indexnow.org/indexnow \
-H 'Content-Type: application/json' \
-d '{
"host": "example.com",
"key": "...",
"urlList": ["https://example.com/page1", "https://example.com/page2"]
}'
```
### llms.txt (proposal, 2024)
```txt
# llms.txt
# Allow LLM crawler 의 cite
User-agent: *
Allow: /
# Specific high-value content
Sitemap: https://example.com/llm-sitemap.xml
```
## 🤔 결정 기준
| Site type | Priority |
|---|---|
| Blog / docs | GEO + AEO + topic cluster |
| E-commerce | Product schema + review |
| News | Freshness + Article schema |
| Local | LocalBusiness + GMB |
| YMYL | E-E-A-T strict |
| SaaS | Use case + comparison content |
**기본값**: SSR + schema.org + topic cluster + E-E-A-T author + Core Web Vitals.
## 🔗 Graph
- 부모: [[SEO]]
- 변형: [[AI-Answer-Engine-Optimization]] · [[AI-Overviews-and-SGE]] · [[Generative-Engine-Optimization]]
- 응용: [[Entity-SEO]]
- Adjacent: [[Knowledge Graph|Knowledge-Graph]]
## 🤖 LLM 활용
**언제**: Public content site 의 AI traffic 의 strategy.
**언제 X**: Internal app. Paid-gated content.
## ❌ 안티패턴
- **Keyword stuffing**: legacy 의 dead.
- **Schema spam**: penalty.
- **No internal link**: 매 page 의 isolated.
- **AI-generated mass content**: low quality flag.
## 🧪 검증 / 중복
- Verified (concept).
- 신뢰도 B.
- Overlap with [[AI-Answer-Engine-Optimization]] / [[AI-Overviews-and-SGE]] (different focus).
## 🕓 Changelog
| 날짜 | 변경 |
|---|---|
| 2026-05-08 | Phase 1 |
| 2026-05-09 | Manual cleanup — strategy + code + metric + 결정 |