---
id: wiki-2026-0508-하이브리드-캐주얼-hybrid-casual
title: 하이브리드 캐주얼(Hybrid-Casual)
category: 10_Wiki/Topics
status: verified
canonical_id: self
aliases: [Hybrid-Casual, Hybrid Casual]
duplicate_of: none
source_trust_level: A
confidence_score: 0.9
verification_status: applied
tags: [hybrid-casual, monetization, mobile]
raw_sources: []
last_reinforced: 2026-05-10
github_commit: pending
tech_stack:
  language: csharp
  framework: unity
---

# 하이브리드 캐주얼(Hybrid-Casual)

## 매 한 줄
> **"매 hyper-casual 의 wide funnel + casual 의 deep retention"**. 매 2022-2026 모바일 트렌드 — 매 install volume 은 hyper-casual 처럼 IAA 로 buy, 그러나 retention/monetization 은 casual 처럼 meta-game + IAP 로 deepen. 매 LTV/CPI ratio 가 hyper-casual 대비 3-5x 개선.

## 매 핵심

### 매 hyper vs hybrid 차이
- **Hyper-casual**: IAA only, D7 < 10%, LTV $0.20.
- **Hybrid-casual**: IAA + IAP, D7 20-30%, LTV $1-3.
- **Casual**: IAP-primary, D7 30-40%, LTV $5+.

### 매 핵심 요소
- **Core loop**: hyper-casual 수준의 simple, snackable.
- **Meta layer**: progression, characters, base building.
- **Monetization mix**: rewarded video + IAP (cosmetic / boost / no-ads).
- **Live-ops**: 이벤트, 시즌 패스 (간소화 버전).

### 매 응용
1. Royal Match: puzzle + decoration meta.
2. Match Factory: match-3 + factory progression.
3. Survivor.io: bullet hell + character/weapon meta.

## 💻 패턴

### Core loop + meta
```csharp
public class GameSession : MonoBehaviour {
    public void RunLevel(int levelId) {
        var result = playLevel(levelId);
        if (result.success) {
            metaProgression.AddXP(result.xpReward);
            metaProgression.AddCoins(result.coinReward);
            ShowRewardedAdOffer(result.coinReward * 2);
        }
    }
}
```

### Rewarded video doubling
```csharp
public void OfferDoubleReward(int baseAmount) {
    rewardedAd.Show(success => {
        if (success) {
            wallet.Add(baseAmount); // already given
            wallet.Add(baseAmount); // doubled via ad
        }
    });
}
```

### Meta progression
```csharp
public class Decoration {
    public int unlockCost;
    public int unlocksAtLevel;

    public bool CanUnlock(Player p) =>
        p.level >= unlocksAtLevel && p.coins >= unlockCost;
}
```

### Soft-currency funnel
```csharp
public int CoinsPerSession(Player p) {
    int baseCoins = 100;
    if (p.watchedRewardedAd) baseCoins *= 2;
    if (p.hasBattlePass) baseCoins = (int)(baseCoins * 1.5f);
    return baseCoins;
}
```

### Ad-removal IAP
```csharp
public class NoAdsIAP {
    public void Purchase() {
        IAP.Buy("no_ads_pack", () => {
            PlayerPrefs.SetInt("no_ads", 1);
            adManager.DisableInterstitials();
        });
    }
}
```

## 매 결정 기준
| 상황 | Approach |
|---|---|
| Wide-funnel mobile | Hybrid-casual core |
| Mid-core RPG | 기존 casual 모델 |
| Premium console | 비적합 |
| Hyper-casual scaling | Hybrid 로 evolution |

**기본값**: simple core + meta layer + IAA-primary, IAP-augment.

## 🔗 Graph
- 부모: [[게임 수익화 모델]] · [[하이브리드 수익화 (Hybrid Monetization)]]
- 변형: [[하이브리드 캐주얼(Hybrid-casual)의 하이브리드 수익화 모델]]
- 응용: [[인앱 광고(IAA)]] · [[인앱 구매(IAP)]]
- Adjacent: [[고객 유지율(Retention)]]

## 🤖 LLM 활용
**언제**: hybrid-casual game design, hyper→hybrid evolution, meta layer 설계.
**언제 X**: hardcore RPG, console premium, pure hyper-casual.

## ❌ 안티패턴
- **Meta 없는 hyper**: 매 LTV 평탄.
- **Heavy IAP early**: 매 wide-funnel 망가뜨림.
- **Complex onboarding**: 매 hyper-casual install audience 가 churn.

## 🧪 검증 / 중복
- Verified (Voodoo / Supersonic 2025 hybrid-casual reports).
- 신뢰도 A.

## 🕓 Changelog
| 날짜 | 변경 |
|---|---|
| 2026-05-08 | Phase 1 |
| 2026-05-10 | Manual cleanup — hybrid-casual 정리 (core loop + meta, ad-IAP mix) |
