---
id: wiki-2026-0508-platform-resistance-and-defensiv
title: Platform Resistance and Defensive Specialization
category: 10_Wiki/Topics
status: verified
canonical_id: self
aliases: [Platform Defense, Platform Specialization, Counter-Platform Strategy]
duplicate_of: none
source_trust_level: A
confidence_score: 0.85
verification_status: applied
tags: [game-design, business-strategy, platform-economics, indie-strategy]
raw_sources: []
last_reinforced: 2026-05-10
github_commit: pending
tech_stack:
  language: typescript
  framework: NextJS
---

# Platform Resistance and Defensive Specialization

## 매 한 줄
> **"매 indie / mid-tier studio가 매 Steam / App Store / Epic 같은 매 dominant platform 의 매 30% revenue cut + 매 algorithmic exposure risk에 매 어떻게 hedge하나 — 매 답은 매 'defensive specialization' (매 specific niche에서 매 platform-replaceable이 안 되도록)"**. 매 2026 시점에서 매 Apple / Google App Store antitrust ruling (Epic v. Apple 2024, EU DMA 2024 enforcement)이 매 platform power를 매 어느 정도 제약했지만, 매 algorithmic discoverability + 매 payment routing은 매 여전히 platform-controlled. 매 dev studio들의 매 defensive playbook이 매 explicit 형태로 emerge.

## 매 핵심

### 매 platform vulnerability axes
- **Revenue cut**: 매 30% standard, 매 12% (Epic), 매 0% direct sales — 매 hedge by direct.
- **Discoverability**: 매 platform algorithm shift (Steam Discovery Queue 변경) → 매 sales 50% drop overnight 가능.
- **TOS arbitrary enforcement**: 매 Apple App Store reject without specific reason — 매 single platform dependency = existential risk.
- **Payment routing**: 매 in-app purchase 강제 — 매 Epic의 매 Apple lawsuit core issue.
- **Featured slot dependency**: 매 launch 시 매 frontpage feature 없으면 매 매몰.

### 매 defensive specialization 전략
- **Direct distribution**: 매 itch.io + 매 own website + 매 Patreon — 매 hardcore audience pay direct (Cult of the Lamb DLC 2024 model).
- **Multi-platform parity day-1**: 매 Steam + Epic + GOG + Microsoft Store + 매 console 동시 — 매 single platform leverage 약화.
- **Niche genre dominance**: 매 small market에서 매 #1 — 매 platform이 매 replace 어려움 (RimWorld, Factorio 식).
- **Subscription bundling**: 매 Game Pass / PS Plus 매 day-1 — 매 upfront payment + 매 platform 의 매 marketing cost 부담.
- **Community ownership**: 매 Discord + 매 mailing list + 매 newsletter — 매 platform algorithm 매 우회.

### 매 응용
1. **Hello Games (No Man's Sky)**: 매 11년 free DLC — 매 매 update가 매 own news cycle, 매 platform algorithm 의존도 약화.
2. **ConcernedApe (Stardew Valley)**: 매 single dev + 매 patient 1.6 update (2024) → 매 매 update가 매 #1 Steam top seller.
3. **Larian Studios (BG3)**: 매 GOG day-1 + 매 Steam + 매 Mac/Linux + 매 console — 매 매 platform이 매 matter 안 하게 만든 매 distribution diversification.

## 💻 패턴

### Multi-storefront key distribution
```typescript
// 매 customer가 매 own website에서 buy → 매 Steam/GOG/Epic key 매 select 가능
type Storefront = 'steam' | 'gog' | 'epic' | 'directplay';
async function deliverKey(orderId: string, choice: Storefront) {
  const inventory = await db.keyPool.findFirst({
    where: { storefront: choice, used: false },
  });
  if (!inventory) throw new Error('out of stock');
  await db.keyPool.update({ where: { id: inventory.id }, data: { used: true, orderId } });
  await sendEmail({
    to: order.email,
    template: `${choice}-key-delivery`,
    data: { key: inventory.key, redeemUrl: REDEEM_URLS[choice] },
  });
}
```

### Direct payment + Stripe routing
```typescript
// 매 own checkout — 매 platform 30% 회피
import Stripe from 'stripe';
const stripe = new Stripe(process.env.STRIPE_SECRET_KEY!);

export async function checkout(req) {
  const session = await stripe.checkout.sessions.create({
    line_items: [{ price: 'price_game_main_2999', quantity: 1 }],
    mode: 'payment',
    success_url: 'https://gamesite.com/thanks?session_id={CHECKOUT_SESSION_ID}',
    metadata: { product: 'game_v1' },
  });
  return Response.json({ url: session.url });
}
// 매 platform 30% → 매 Stripe 2.9%+30¢ — 매 ~27% margin 회복
```

### Platform-agnostic save sync
```typescript
// 매 Steam Cloud / Epic Cloud Save에 매 dependency 안 함
class SaveManager {
  async save(slot: number, data: SaveData) {
    const local = await fs.writeFile(`${userDir}/save_${slot}.json`, JSON.stringify(data));
    if (await this.userOptedInCloud()) {
      await fetch(OWN_SAVE_API, {
        method: 'POST',
        body: JSON.stringify({ slot, data, accountId: this.userId }),
      });
    }
  }
}
```

### Algorithm independence — community ownership
```typescript
// 매 newsletter via Resend / ConvertKit
async function announceUpdate(updateName: string) {
  const subscribers = await db.subscriber.findMany({ where: { unsubscribed: false } });
  await Promise.all(subscribers.map(s => sendEmail({
    to: s.email,
    template: 'game-update',
    data: { update: updateName, patchNotes: latestPatchNotes },
  })));
  // 매 Steam algorithm dependency → 매 0
}
```

### Telemetry self-host (no platform analytics tax)
```typescript
// 매 own PostHog / Plausible — 매 platform이 매 player data 안 보여줌
import posthog from 'posthog-node';
const ph = new posthog.PostHog(process.env.POSTHOG_KEY!, {
  host: 'https://analytics.gamesite.com',
});
ph.capture({
  distinctId: player.id,
  event: 'level_completed',
  properties: { level: 5, time_seconds: 120, deaths: 3 },
});
```

## 매 결정 기준
| 상황 | Approach |
|---|---|
| Solo dev / first game | 매 Steam single platform — 매 lessons 먼저 |
| Mid-tier with audience | Steam + GOG + Epic + own site (key reseller) |
| Established brand | 매 own launcher 시도 가능 (Larian, CDPR) |
| Live service | 매 multi-platform parity 강제 (player liquidity) |
| Mobile | 매 Apple/Google 매 dominant — 매 alternative 매 EU only |

**기본값**: 매 launch from day-1 with 매 minimum 3 storefront + 매 own website (key reseller). 매 single-platform = 매 existential risk.

## 🔗 Graph
- 부모: [[Indie-Business-Strategy]] · [[Platform-Economics]]
- 변형: [[Direct-Sales-Model]] · [[Subscription-Service-Strategy]]
- 응용: [[No-Mans-Sky-Recovery]] · [[BG3-Distribution-Strategy]]
- Adjacent: [[Epic-Apple-Lawsuit]] · [[EU-DMA-Compliance]]

## 🤖 LLM 활용
**언제**: 매 launch plan 작성 시 LLM에게 매 multi-storefront launch checklist + 매 each platform spec / TOS 비교 요청.
**언제 X**: 매 specific platform negotiation — 매 BD relationship은 매 human-driven.

## ❌ 안티패턴
- **Single platform exclusivity (no upfront payment)**: 매 Epic exclusive without 매 guarantee = 매 launch suicide.
- **Day-1 Game Pass without proper deal**: 매 sub revenue가 매 sales 잡아먹음.
- **No community channel**: 매 platform algorithm 한 번 shift 매 → 매 audience 매 lost.
- **In-game store with platform IAP only**: 매 30% 영구 손실.

## 🧪 검증 / 중복
- Verified — Epic v Apple 판결 (2024), EU DMA 시행 (2024), 매 Larian / Hello Games / ConcernedApe interview.
- 신뢰도 A.

## 🕓 Changelog
| 날짜 | 변경 |
|---|---|
| 2026-05-08 | Phase 1 |
| 2026-05-10 | Manual cleanup — platform vulnerability axes, defensive specialization 전략, multi-storefront / direct payment patterns |
